Above: “TOUCH HER HERE, And here, and Here…” says the magazine with a man on the cover holding a big phallus bat pointed at your face.

Stacey Hust, a researcher at Washington State University, released a joint study linking men’s magazine readership to a higher likelihood of unwanted sexual behavior. Inversely, women’s magazine readership increased the likelihood of women vocally refusing unwanted sexual activity:

Published in a recent issue of The Journal of Sex Research, the study suggests reading magazines such as Maxim and Men’s Health is associated with lower intentions to seek sexual consent and lower intentions to adhere to decisions about sexual consent. Or more plainly, young men who read these publications are less likely to respect another’s sexual boundaries.

According to Stacey J.T. Hust, lead researcher for the study and an associate professor in WSU’s Edward R. Murrow College of Communication, magazine articles that focus on improving the reader’s sex life often convey messages that create a false impression about sexual consent negotiations.

“We learn a lot about how to act in a relationship by what we see and read in the media,” said Hust. “Bad information can lead to bad decisions.”