Glass artist Dale Chihuly is well-known for zealously policing his brand name. A few years ago, he famously sued another local glass artist, accusing him of trading in Chihuly knock-offs and of falsely claiming an association with the wooly-haired, eye-patch-sporting master. Ironically the defendant in that suit claimed, in turn, that Chihuly himself did not make all the artworks bearing his name (a notion that has long been muttered in local art circles). The suit was settled in 2006.Now, New Times Broward-Palm Beach, an alt-weekly in the Fort Lauderdale area, is feeling the Chihuly sting as well. The paper, which is owned by Village Voice Media–the same company that owns Seattle Weekly–recently received a letter [pdf] from Chihuly’s attorney. It seems the paper mistakenly identified the chandelier inside a local oyster bar as a Chihuly. (Apparently the Miami Herald made the same error.) Chihuly’s rather pointed response is understandable. It’s essential for trademark holders to enforce their rights. In fact, it’s required, or else they lose them.So keep that in mind, kids. It may look like a Chihuly and tinkle like a Chihuly, but you better know it’s a Chihuly before piping up on the Internet. These guys watch their Google Alerts pretty closely.